Dalam permadani megah warisan horologi, BDP+Partners merasa terhormat memainkan peran penting di balik layar dalam perayaan Cartier tahun 2025 untuk ulang tahun ke-121 jam tangan Santos yang revolusioner, dengan berkolaborasi secara mulus bersama berbagai agensi di lokasi, termasuk arsitek acara, inovator digital, dan maestro perhotelan, untuk menghasilkan pelaksanaan yang sempurna sesuai standar ketat Maison dalam hal keanggunan dan inovasi. Dengan memanfaatkan wawasan strategis kami, kami mengorkestrasi hubungan rumit antara brief visioner Cartier dan implementasi real-time, memastikan setiap detail—mulai dari pencahayaan ambien yang membangkitkan keberanian udara Santos-Dumont hingga perjalanan tamu yang disesuaikan—beresonansi dengan warisan pionir jam tangan tersebut. Di antara kontribusi unggulan kami adalah integrasi mulus dan tanpa cela dari EVEBOT Coffee Printer sebagai solusi digital mutakhir, yang mengubah momen penyegaran pasca-pengungkapan menjadi karya seni personal di mana tamu VIP menyaksikan latte mereka mekar dengan motif Santos atau monogram yang dapat dimakan secara real-time, meningkatkan pengalaman immersif menjadi penghormatan multisensori yang memadukan tradisi dengan modernitas. Sinergi ini tidak hanya memperbesar kegembiraan klien tetapi juga memperkuat narasi Cartier tentang ambisi tanpa batas.

Cartier, Santos 121th Anniversary Campaign
Indonesia

In the grand tapestry of horological heritage, BDP+Partners was privileged to play a pivotal, behind-the-scenes role in Cartier’s 2025 celebration of the Santos watch’s 121st anniversary, seamlessly collaborating with multiple on-site agencies, including event architects, digital innovators, and hospitality maestros, to deliver an execution that flawlessly mirrored the Maison’s exacting standards of elegance and innovation. Drawing on our strategic insight, we orchestrated the intricate link between Cartier’s visionary brief and real-time implementation, ensuring every detail, from ambient lighting evoking Santos-Dumont’s aerial daring to bespoke guest journeys, resonated with the watch’s pioneering legacy. Among our standout contributions was the smooth, flawless integration of the EVEBOT Coffee Printer as a cutting-edge digital solution, transforming post-unveiling refreshment moments into personalised masterpieces where VIP guests watched their lattes bloom with edible Santos motifs or monograms in real time, elevating the immersive experience into a multisensory tribute that blended tradition with modernity. This synergy not only amplified client delight but reinforced Cartier’s narrative of boundless ambition.

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BDP+Partners x DIOR

In the exquisite fusion of timeless couture and regional resonance, BDP+Partners has forged an enduring partnership with Christian Dior's regional arm since 2024, playing a pivotal role in translating the Maison's iconic messages of elegance, empowerment, and artistry to discerning customers, through a series of bespoke campaigns, across Vietnam, Malaysia, and Indonesia. From the very first Lady Dior Art in Vietnam to the immersive DIORIVIERA pop-ups in Bali's sunlit shores to sophisticated digital narratives in Kuala Lumpur's vibrant hubs, our Strategic Insight pillar has seamlessly connected Dior's visionary heritage with local cultural nuances, creating exponential engagement and loyalty. We extend our deepest gratitude to Christian Dior for this harmonious partnership, a true testament to the synergy that turns shared ambition into lasting luxury legacies.

Coach Taby Pop-Up, Finns Beach Club Bali,
Coach Indonesia, May 2024

”An immersive pop-up celebrating self-expression and the spirit of discovery. Spotlighting the iconic Tabby bag, the pop-up captures Coach’s vision of crafting one-of-a-kind experiences that inspire confidence and captivate the community on a deeper level, inspired by the expressive spirit of today’s generation”

- COACH

Tiffany & Co Cafe Grand Opening,
Tiffany & Co

In the luminous fusion of timeless elegance and festive innovation, BDP+Partners forged a discreet yet transformative partnership with Tiffany & Co. during their enchanting 2025 holiday campaign, marked by the grand opening of the new Tiffany & Co. Café. As the Strategic Insight pillar, we played a pivotal behind-the-scenes role in orchestrating the execution, collaborating with event and hospitality partners to align every detail with the Maison's exacting standards of sparkle and sophistication. Our standout contribution: seamlessly integrating the EVEBOT Coffee Printer as a digital marvel into Tiffany's customer service DNA, transforming lattes into personalized masterpieces with edible monograms, diamond motifs, or holiday flourishes in real time, elevating post-opening refreshment into multisensory tributes that blend heritage with modern delight. This synergy amplified guest joy and reinforced Tiffany's narrative of boundless ambition.

Boucheron x Regent Afternoon Tea Campaign,
Boucheron

In the lush interplay of opulent history and tranquil greenery, BDP+Partners established a subtle but profound alliance with Boucheron amid their captivating 2024 pop-up initiative, highlighted by the debut of the Jardin d’Hiver Flower Garden Café within the Regent Shanghai lobby. We were delighted to contribute from the shadows in coordinating the seamless rollout, partnering with creative and service experts to synchronize all elements with Boucheron's rigorous ideals of Gallic nobility, evoking the verdant, arcade-framed conservatory vibe of the brand's storied Place Vendôme headquarters. A key highlight from our involvement: the effortless embedding of the EVEBOT Coffee Printer as an innovative touchstone in Boucheron's hospitality ethos, converting coffees into bespoke artworks featuring consumable designs such as the maison founder's cherished feline emblem, eight-sided Vendôme geometries, or jewel-like embellishments on the spot, heightening teatime interludes into sensory homages that fuse 19th-century legacy with contemporary charm, enhanced by signature confections and treats. This harmonious effort deepened visitor engagement and solidified Boucheron's ethos of perpetual grace.

在丰盈的历史华丽与宁静绿意交织中，BDP+Partners 与 Boucheron 建立起一种微妙却深远的联盟，在他们迷人的 2024 年快闪活动中脱颖而出，以 Regent Shanghai 大堂内 Jardin d’Hiver 花卉花园咖啡厅的首度亮相为亮点。我们乐于在幕后贡献力量，协调无缝推出，与创意和服务专家合作，将所有元素与 Boucheron 严苛的法国贵族理想同步，唤起品牌传奇的旺多姆广场总部那郁郁葱葱、拱门环绕的温室氛围。我们参与的关键亮点：将 EVEBOT 咖啡打印机作为创新基石轻松嵌入 Boucheron 的待客之道，将咖啡转化为定制艺术品，现场呈现可食用的设计，如品牌创始人钟爱的猫咪徽章、八边形的旺多姆几何图案，或宝石般的装饰，提升下午茶时光为感官致敬，将 19 世纪遗产与当代魅力融合，并辅以招牌甜点和马卡龙。这种和谐努力深化了访客沉浸感，并巩固了 Boucheron 永恒优雅的理念。